I was the Art Director on a redesign for Mind Mix, a survey tool powered by AI. MindMix uses Swarm AI technology for asynchronous, real-time behavioral analysis, enabling groups to generate more accurate and insightful results than traditional methods by evaluating individual convictions relative to the full population.
Mind Mix: An AI-powered platform
The process began with moodboards. I led the efforts on creating three distinct vibes.
The final moodboard chosen was a combined elements of two of the styles that resonated most with the client.
I finalized the color palette, typography and design elements that would go into the final UI.
The cursor that appears in these designs is representative of the AI bot that comes in after the user has ranked their answers and rearranges them again based on previous responses. The graphic within the cursor is meant to represent a swarm, inspired by swarms of birds or bees, to reference the Swarm AI technology at play here.