The EAT School is a 4-week, online program tailored to women looking to make a lifestyle shift to prevent or manage a chronic illness and reduce inflammation. The program focuses on adopting a plant-based diet and creating mindful, beneficial habits.
This is the first iteration of The EAT School brand. As the product develops, so will the brand.
Educate. Adopt. Transform.
Servies offered:
branding
persona development
visual communications
curriculum development
instructional and UX design
The logo
The EAT School is in part an educational program where people can learn about plant-based nutrition and apply that knowledge to positively transform their lifestyle. I wanted to convey a sense of trustworthiness and reputability by using a serif font.
Serif fonts are readable and recognizable. I slightly curved some of the harsh edges to give it more of a softness, making it more approachable.
The ‘A’
The ‘A’ got a bit of flare to take away some of the formality and make it unique. It also shows that a small change can make an impact that will set it apart from the rest.
Color Palette
When looking at competitors in the nutrition and fitness space I found a heavy use of soft pinks and purples. I wanted my client to stand out from her competitors while also reflecting her vibrant personality and the increased energy and liveliness she wants her clients to feel.
Patterns
A journal created for the EAT School cohort.
A recipe book filled with delish plant-based recipes.
Next Steps
The EAT School is still new and evolving. Continued work with my client will include:
brand voice and tone
logo refinement
email/newsletter design
products to support the school’s mission such as a cookbook, a food journal, and more educational materials
Synthesis of survey data collected from past students and a second iteration of the curriculum
Stay tuned!
